Founded in Puerto Rico in 1963,
Bettina Cosmetics was built on hard work, vision, and an unwavering commitment to excellence. Today, under the leadership of its President, Bettina Mercado, the brand continues to honor that legacy while evolving with the women it serves.
Inspired by her parents’ resilience, Bettina expanded the brand to better reflect and celebrate Latina beauty—creating products that offer representation, confidence, and real options.
At the heart of Bettina Cosmetics is a simple belief:
Women are already beautiful, inside, and out. Makeup is not meant to change that—it is meant to enhance it and let it shine.
We create beauty for real life—designed for women who lead, care, build, and grow. Guided by faith and driven by purpose, Bettina Cosmetics is committed to adding value, inspiring confidence, and celebrating the woman who embraces who God created her to be.
Because beauty is not about becoming someone else.
It is about embracing who you are—and wearing it beautifully.